Online Making Money Definitions You Must Know

Online Making Money Definitions You Must Know 

There are legitimate ways to make money online. The problem is that the real ways to make money aren’t “get rich quick” schemes.So it turns out that the internet is good for more than just porn and video games – you can make money off it too! Think of the internet as a giant country called Imagination-land. By playing your cards right, you can make some easy money online doing things you’re already doing.

Cost per impression

Cost per impression

A CPI arrangement is more common with large websites that represent a branding opportunity for advertisers. CPI follows a pricing model that is closer to the print style of ad sales, with advertisers paying a set price just to show their ads. The website’s ad server monitors the number of impressions and usually adjusts the display rate to match a given advertiser's desired spend on a monthly or quarterly basis.

Cost per order

Cost per order

Cost per order (CPO), sometimes called cost per acquisition, is the dollar amount spent on advertising or marketing in order to end with a sale. The cost per order is an important part of any web-based business, especially those which are just staring out, or have a very strict budget. The cost per order price is figured by dividing the marketing expenses by the number of orders that the company prepares, and can be used to evaluate the effectiveness of a certain type of marketing, as well as seeing what type of marketing is working well with the targeted consumer demographics.

Click-through Rate

Click-through rate

The percentage of individuals viewing a web page who click on a specific advertisement that appears on the page. Click-through rate measures how successful an ad has been in capturing users' interest. The higher the click-through rate, the more successful the ad has been in generating interest. A high click-through rate can help a website owner support the site through advertising dollars. Because Internet users have become desensitized to ads on web pages, a typical click-through rate is only about two to three users per 1,000.

Pay-per-call advertising

Pay-per-call advertising

Pay-per-call (PPCall, also called cost-per-call) is an advertising model in which the rate paid by the advertiser is determined by the number of telephone calls made by viewers of an ad. Pay Per Call providers charge per call, per impression or per conversion. It is similar to online pay per click (PPC) advertising, but induces the viewer to make a telephone call instead of viewing an external website. Both enterprises looking to reach certain locations, or local/regional businesses can benefit from Pay Per Call campaigns, because it allows customers to talk with 

the seller before buying a product or service. 

Pay to click

Pay to click

 PPC is an Internet marketing formula used to price online advertisements. In PPC programs the online advertisers will pay Internet Publishers the agreed upon PPC rate when an ad is clicked on, regardless if a sale is made or not.

With pay per click in search engine advertising, the advertiser would typically bid on a keyword so the PPC rate changes. On single website -- or network of content websites -- the site publisher would usually set  a fixed pay per click rate.  Also called cost-per-click (CPC).

Digital marketing

Digital marketing

Digital marketing includes a raft of Internet marketing techniques, such as search engine optimization (SEO), search engine marketing (SEM) and link building. It also extends to non-Internet channels that provide digital media, such as short messaging service (SMS), multimedia messaging service (MMS), callback and on-hold mobile ring tones, e–books, optical disks and games.

A key digital marketing objective is engaging customers and allowing them to interact with the brand through servicing and delivery of digital media. This is achieved by designing digital media in such a way that it requires some type of end user action to view or receive the motive behind that media’s creation. For example, to receive a free e-book, a customer might be required to register or fill out a form, benefiting the advertiser with a valuable customer or lead.

Search engine marketing

Search engine marketing

Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts.

Originally called “search engine marketing,” the shorter phrase “search marketing” is now often used as the umbrella term over SEO and SEM. The longer phrase “search engine marketing” — or SEM — is now typically used to describe paid search activities.

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