Great Ideas To Promote Your Small Business Online

Small Business Online

A Basic Look For A Beginning To Promote

Some of the most effective ad media/methods that you can use to promote your business, products and services on the internet include SEO (search engine optimization), social media marketing, article marketing, joint ventures and PPC (Pay Per Click) advertising.

You can also use some other type of ad media/methods such as forum posts, video marketing, ezine marketing etc for the promotions of your business, products and services on the internet too.

To use any type of ad medium/method for your promotions effectively, you will need to know how to use the ad medium/method effectively too, in order for you to profit or get some good results through it. You can either learn how to do this (possibly by doing some searches online for some free training), or you may need to outsource or employ others, to use such ad media/methods for the promotion of your products and services and/or business.

You will need to do some initial promotions, track your results and then base your next subsequent promotions on your tracked results in order to profit. You will generally need to keep on tracking the results from your promotions, for as long as you need to make money through them, in your business.

Match Your Best Client Profile

Match Your Best Client Profile

• Understand the internet. The internet is another way to share your message — like the newspapers, radio and TV before that. It’s no different from any of those except in its speed, and accessibility. Its a lot faster, and easily accessible.
• Understand the marketing process. The Marketing process for a business is about (1) getting qualified leads (2) to listen to your sales pitch (3) so they can buy your products (4) and keep buying from you after that. This is essentially it.
• Write down your sales pitch. The internet is still primarily about the written word. Plus, your written words can be recorded to audio and video better, than the other way around. This is what you will present to your qualified leads.
• Figure out who your best client is. Your best client is the client in your business who brings in more money on average than the rest. Look at the top 10% of your customers to figure this out.
• Find more ‘Best Clients’. Using the information in point 4 — find other clients that match the demographics and psycho-graphics of your best clients. With tools like Facebook it has become much easier to do this. There are other tools that you can use also.

Social Listening

With social listening, you’ll be able to discover what platform generates the biggest volume of conversations regarding your industry or your business directly. It will help you decide where to focus most of your promotional efforts, after all, you don’t want to spend too much time creating content for the platform bringing you little or no engagement.

Once you establish your presence, another great way of growing your business is monitoring the social chatter and again, it comes down to social media monitoring.

Stay Connected With Your Audience

Stay Connected With Your Audience

• Find Your Target Audience – People use different social media platforms as per their interests. For example, professionals generally use LinkedIn. Businesses in fashion industry like to use Instagram and Pinterest to reach to consumers. Twitter and Facebook are common social channels that most of the businesses explore. So, it is essential to first analyze your target audience and where they are likely to hang out. Then, target particular social channels, which your target audiences use the most. To find out such channels, conduct a thorough research to know your target customers’ profile such as economic backgrounds, age, demographics etc.
• Post Content Frequently – Social media users have a very short attention span as they are overloaded with information all the time. Marketingdonut suggests that it’s well worth spending time analyzing who you need to connect with and engage on social media. Your potential customers must consistently get your content, your images and info-graphics to understand different aspects of your business. However, note that you can convert your social media fans into customers only you offer your useful and updated information on your social media channels.Take a fresh look at your website – could it do with an update? Your website acts as free advertising for your business, so make sure it looks the best it can. Your site should be focused, and simple to navigate, with great content. Ensure your web copy is free from spelling and grammatical errors, that it conveys the message you wish to get across to your visitors and that it does so in a compelling way.
• Resolve Customers’ Complaints – Customers have faith in small businesses that attend to complaints immediately. Timely solution of issues such as delayed delivery of products, defective items or confusion related to services is a must to win back the confidence of your consumers. Write back to them in a friendly tone and explain the cause of problems, offer apology and provide a quick solution.
• Promote Your Business– Self-promotion is essential to survive in the highly competitive market. Your ecommerce store should stride hard and compete to grab customers’ attention. For this to happen, entice your consumers with attractive offers such as discount deals and promotions. Advertise your coupons on your social media pages. Do well to ensure the ‘’sell’’ features on your social media accounts.

• Send a small ad on a postcard-Get a postcard printed up, and send it to prospects in your target market.People are more likely to read a postcard if the message is brief. A small ad on a postcard can drive a high volume of traffic to your website and create extra sales leads for a relatively small cost
• Ensure Call-To-Action – Use a call to action that provides a beneficial reason to share your social media posts. Remember, including an effective call to action that seamlessly blends nice tone, superb content and good strategy spells the difference between a hit and flop social media post.
• Put up multimedia on YouTube and Flickr-YouTube provides a free way to distribute creative promotional videos, but in order to succeed you must put up content that people want to view and are relevant to your business—a simple ad will not work. A Flickr profile can also help by giving you one place to compile all the photos for your business, and allows you to link back to your website.

A good marketing strategy

Marketing-Strategies

Remember:-

Promotion of a Product is not a single day process. You need to be completely dedicated towards the process and devote all your time towards the same.

Word of mouth advertising, even in this day and age of social media, still accounts for between 47 - 74% of business, depending on the industry and how good your product or service is.

Today’s customers are invisible until they’re ready to purchase. They don’t call up a company and ask for a brochure or wait for a salesperson to come calling. They do their homework online, asks their network for suggestions and essentially create their own brochure.

A good marketing strategy is a very valuable tool for any business. In order for your business to be successful, it is essential for people know about your brand as well as the products and services you offer. This is where a good online marketing strategy can help.