What does SEO mean?

What does SEO mean?

SEO is an acronym for Search Engine Optimization. Today, when we have a question like “What’s the closest coffee shop?”, we turn to search engines, such as Google, Yahoo, and Bing. In turn, the search engine returns a list of websites it thinks will answer our question. Search engine optimization is the process of optimizing your website so that it appears higher and more often than other websites.

Why do we care about SEO so much? Basically, the higher and more often you rank in search engine results, the more people that will click through to your website (visits), which in turn will equate into more customers. According to a recent study on click-through rates, 33% of searchers click on the first result, while the tenth result receives less than 3% of clicks.

Search engine optimization (SEO) involves multiple ways to ensure that your website is positioned higher searching engine results than your competitors’ websites. Google, yahoo, and bing is the world’s largest search engines like google, holding an enormous most of daily searches performed on the internet. As a matter of fact, google’s business can be so large that many search engine marketing techniques are geared toward it.

Search Engine Optimization

In white hat SEO, there are two techniques you can perform regularly, the on-page and the off-page. On-page SEO involves the use of all techniques you'll perform inside your website. These techniques are: web designing, content writing, updating pages, updating plugins and more. 

Off-page SEO involves the use of all techniques you'll perform outside your website. These techniques are: social networking, social bookmarking, guest posting, and forum participation.But their position decide by search engine algorithm, and seo is something we follow the search engine algorithm and optimize our webpages which meet the most with search engine ranking.

SEO plays an important role in any kind of website. A good SEO company will normally make recommendations on any obvious web page design issues, however SEO mainly focuses on guiding relevant, good quality traffic to your web pages. Also, it can mean getting links from other websites.

Think of it this way, if someone is searching for you or your business, what is it exactly that they want? Information. Information about who you or your business are, what you represent, if you're trustworthy, likable, committed, etc.